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12-Mar-2010

Roland Europe Announces 10,000 V-Accordions Sold! – Italy

Roland V-AccordionIn 2004, Roland launched the V-Accordion: a digital accordion produced in Italy that could sound like any number of classic traditional accordions. Since then, the V-Accordion family has grown into 16 models, from the powerful FR-7 to the portable FR-1, with each model available in button or key configurations and with free bass.

As the product range has grown, so has the audience, and by the end of 2009 over 10,000 Roland V-Accordions have been sold.

The milestone of 10,000 sales of the Roland V-Accordion models show accordion players around the world have embraced the flexibility and versatile nature of the product. Additionally the V-Accordion has also found success outside the accordion industry by attracting young people. This is due to international stars of pop, rock, Latin and jazz using the V-Accordion in their work and also thanks to Roland advertising reaching out to a wider general public promoting the merits of the accordion.

To celebrate this remarkable achievement of over 10,000 V-Accordions sold, the product names of all new Roland V-Accordions will end in ‘X’, the Roman numeral for 10. Congratulations to Roland on their great success.
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