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http://www.accordions.com/news.aspx?d=30-May-2008&lang=ru&s=2664
http://www.accordions.com/news.aspx?d=30-May-2008&lang=ru&s=2664
30-May-2008
by Stefanie Zimmer, Marketing Manager, Hohner Gmbh
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  At the 150th jubilee of Hohner in September 2007 the Minister of economies of Baden Württemberg, Ernst Pfister, bet that if Hohner will succeed in repairing the old siren of the company and if he could hear the sound of it once more, he’ll walk from Trossingen to his office in Stuttgart. Of course the siren got repaired and then the Minister had to walk!Hohner decided to use this opportunity to set-up a project to promote playing accordions and harmonicas and strengthen the brand image. To walk the whole route of approximately 100 km is too long, it was divided in 5 daily stages. At every start and finish place there’ll be music: orchestras, school classes, artists and associations represented. Full Hohner News Release This creates an ideal platform for orchestras, to promote themselves. Schools and teachers are also involved and trained in advance. They get a certain amount of special “Pfister” harmonicas for students to learn how to play the specially composed “Pfister Blues”. Besides Ernst Pfister different prominent people, like e.g. local politicians are helping to build the promotion. Local dealers are integrated by Musik-Meyer to exhibit and to sell instruments and sell music lessons. SONOR is also involved by doing a prize competition as an attraction. The full article of the five stages is linked. 1. Stage: 26 April 2008 from Trossingen to Rottweil 2. Stage: 27 April 2008 from Oberndorf Bochingen to Sulz 3. Stage: 08 June 2008 from Gomaringen to Pliezhausen 4. Stage: 28 June 2008 from Bietigheim to Ludwigsburg 5. Stage: 29 June 2008 inside Stuttgart from the castle Solitude to the “Landtag” Objectives of this project - Promotion of the music with accordions and harmonicas - Presentation of the instruments with a young and modern image - Show people how easy it is to play harmonica - Support the idea to give every child the opportunity to learn an instrument - Politically promoted by Mr Pfister and Mr Burgbacher - Gain of contacts to schools, teachers and associations Inform, train and equip teachers with harmonicas in order to use this instrument in their lessons, to make the harmonica a school instrument - Creation of a platform, where accordion orchestras can present themselves - Generate a pilot project for further educational programmes in cooperation with the DHV Full Hohner News Release |