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Lawsuit Alleges Facebook Inflated Video View Statistics to Fool Advertisers - USAby Harley Jones |
News site Breitbart reported: A new lawsuit filing alleges that Facebook purposefully inflated the time spent watching videos on its platform by 150 percent to 900 percent to mislead advertisers and inflate advertising rates. Jason Kint, chief executive of Digital Content Next, a trade organization that represents online publishers, commented on the latest lawsuit brought against Facebook: “Facebook needs to lead with consumer transparency to get past this. We haven’t seen it yet.” |