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http://www.accordions.com/news.aspx?d=18-Dec-2009&lang=es&s=1685
http://www.accordions.com/news.aspx?d=18-Dec-2009&lang=es&s=1685
18-Dec-2009
by Holda Paoletti-Kampl
|
 Hohner has decided not to have its own trade show booth at the Frankfurt Music Fair in 2010. Instead of dedicating large resources into a single tradeshow, which cannot reach all customer segments, Hohner will diversify its marketing activities to more closely engage musicians and enthusiasts. Hohner’s dynamic reaction to recent market trends is in direct concert with its vision of becoming a partner in everyone’s musical life. The market has already seen elements of this change earlier this year; Hohner scheduled the launch of its innovative and new ‘crossover’ harmonica specifically for the SPAH Convention in the USA and the World Harmonica Festival in Trossingen, Germany. Additionally the company increased its support for music education by investing in the extension of the Hohner Conservatory. |