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http://www.accordions.com/news.aspx?d=02-Jul-2021&lang=de&s=17742
http://www.accordions.com/news.aspx?d=02-Jul-2021&lang=de&s=17742
02-Jul-2021
by Harley Jones
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  The next Musikmesse will take place from 29th April to 1st May, 2022 in Frankfurt, Germany. The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds.Musikmesse 2022 will focus on new themes that go far beyond the presentation of musical instruments and accessories. In this context, the Musikmesse Festival (28th April to 1st May) and the Musikmesse Plaza (30th April to 1st May) will also enter a new round. In 2022, Musikmesse will continue to give companies (large and small), the opportunity to present their products. One main focus for 2022 is the expansion of the product portfolio: In addition to musical instruments and sheet music, the fair will also give a platform to emerging market segments such as musical apps, smart and virtual instruments, AI-supported music production, digital label & artist solutions as well as the area of music education. On Friday, 29th April, Musikmesse will be held parallel to Prolight + Sound, the leading international trade fair for entertainment technology. Musikmesse Plaza is aimed towards an experience-oriented target group, ranging from ambitious musicians, collectors and instrument lovers to fans, newcomers and families. It opens as a complement to the Musikmesse on Saturday and Sunday. Exhibitors at Musikmesse Plaza have the opportunity to reach customers in a targeted manner and sell their products directly. The spectrum includes instruments to try out, sound carriers, merchandise, lifestyle articles and much more. Musikmesse Plaza will also feature an attractive entertainment programme with workshops, meet and greets, interactive music events and concerts. After a long freeze on events, the sector is hoping for an explosion in demand for concerts and events. Messe Frankfurt wants to pick up on this development and make up for the "small anniversary" with the 5th edition of the Musikmesse Festival. Further details on the concept of the four-day musical experience will follow shortly. |