Marketing Plans for Moving Forward

Continuing Marketing Plans:

Accordion-related research projects conducted demonstrate an unprecedented growth in accordion popularity worldwide. Social Media is driving the sudden growth of accordion popularity, not the various accordion associations.

Focus on moving forward with the most popular activities during the past conventions. Work on lowering the cost of participation and cooperate with with social media outlet to increase our conference attendance..

• Realign the National Accordion Convention to address the current terminology and workshops that will address the educational needs of all accordionists.

• Consult with professional researchers to determine how to reach the accordionists who are joining the musical world and have a desire to attend conventions for social, educational, and growth purposes.

• Consult with marketing experts such as the Happy Music Organization.

• Schedule activities in smaller areas and to work with local entities.

• Consult with online accordion teachers to share recruitment efforts for both the teachers and the Accordion Convention.

• Work with manufacturers and vendors to form a communication partnership among the association, accordionists, social media outlets, and the vendors.